Shopping is a thinking problem before it is a buying problem.

Sometimes it’s clear.
Most of the time, it isn’t.

Shopping often starts with a feeling.
A mood.
A thought.
A need you can’t quite describe.

So you search.
You scroll.
You compare.
You save things for later
and forget why they mattered.

Somewhere along the way, shopping turns overwhelming.
Not clearer. It shouldn’t be like that.

Shopping should help you think — not rush you.

That gap between curiosity and confidence is what we’re trying to fix.

We’re building Ninee for the part of shopping that happens before checkout.
The thinking part.
The messy, uncertain, human part.
A calmer way to explore products.

Join our invite-only waitlist